HOW MIGHT WE ELEVATE A BEVERAGEWARE PRODUCT INTO A FASHION ACCESSORY AND DELIVER AN INNOVATIVE LID TECHNOLOGY?
Based on that visionary question, the following development took place over a three year period, while the acquired company struggled to get all the moving pieces together to fulfill that ambitious brief. The project outlasted a number of employees, managers and changes in direction. I am the only stakeholder who got to see the project through from start to finish. The key criteria that needed to be addressed in order to successfully pull off this project were as follows:
- Develop a universal lid with a unique opening mechanism, that works across glass, stainless steel and plastic.
- Develop a design language that pulls all three products into a cohesive family.
- Make each product adaptable to a wide variety of innovative CMF finishes.
- Develop a series of seasonal trend collections that will help promote the products as a family
UNIVERSAL LID DEVELOPMENT
Different team members were pulled into this large project based on their core strengths, to ensure the project would feature the best possible solutions for each component. For the universal lid development, one of the in-house design engineers took the lead to develop a variety of solutions and then together we prototyped and down-selected the most unique and convenient opening experience.
The attached lid is engineered to stay in an open position and eliminates the risk of it getting in the way of the drink experience.
The orange latch inside the lid hooks underneath the spout rim for a secure seal.
As you rotate the cover the latch moves along with it to release the lid.