How might we utilize the technology behind polyurethane domed labels to create a stand alone retail product?

Auld Technologies partnered with The Ohio State University to see how they might move beyond the business to business model of producing decorative labels, buttons and emblems for cars, consumer electronics and medical equipment. The interdisciplinary team chosen to work on the 6-month project included myself, an MBA student and a few senior engineers. 

The vision for the project got the entire Auld Technology team excited enough to pursue a design patent and the project officially launched in 2012.  See the official website below and the new app.